Updated: May 31

Effective keyword research is the foundation of an e-commerce SEO strategy. You can easily reach out to a relevant audience who is more likely to convert with a list of target keywords that will help your website rank higher in SERPs. Always choose your website’s keywords around actual product searches. You can identify relevant product-related keywords with minimum effort with the help of the following platforms:

Keyword Tool for Amazon

Hundreds of thousands of people use Amazon for online shopping to find and buy products they need. It’s one of the largest e-commerce websites because it provides a list of long-tail keywords that are product specific e.g. ‘red leather purse for women’. Such keywords not only convert better but are also less competitive. Start your keyword research by typing a keyword in the Keyword Tool that best describes your products or services. Note down all the relevant keywords that come up that can be useful for your e-commerce SEO strategy. Always feel free to rinse and repeat the process for all the important products and/or services that you are selling on your e-commerce website.

Google Keyword Planner

Google Keyword Planner gives you insight about certain words that are being searched by people and how those searches have changed over time. You can also narrow your keyword list down to the ones you really want. Moreover, the keyword research planner gives you suggested bid estimates for each keyword, so you can determine your advertising budget.


SEMRush tool is slightly different than Amazon’s suggestions and Google Search Console. This analytic tool is great for analyzing the brand’s online visibility. You just insert your competitor’s name and identify what is ranking.

SEMrush has a unique approach to keyword research by assembling all essential research tools one could ever need in one place. Entering just one keyword will be enough for you to build a whole keyword empire. SEMrush now supports 118 databases with over 18.9 billion keywords in total, and this keyword database keeps expanding at a very fast pace.

After completing your keyword research, start thinking about where you want to use the keywords and avoid keyword stuffing your e-commerce website content. Educate your readers first and provide them with the information they need using related keywords. Keyword stuffing can turn readers off and it’s a bad signal to search engine algorithms.

If you need more help regarding keyword research for your e-commerce business, contact Tech Garage.

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