Updated: May 31

Twitter is a social media platform where people of all segments of society communicate in short messages all over the world. It was established in 2006 and is at present one of the most popular and effective platforms where celebrities, athletes, politicians, businessmen, professionals, students and ordinary people interact socially. According to the analytics company Alexa, Twitter ranked 22nd internationally and 21st in the United States for its internet traffic and usage in 2019. Therefore, twitter is a superb platform to connect with your customers to provide them with information regarding your business and address their concerns. It provides a leverage to market your business by building a twitter following.

A large following can be instrumental to make your business more attractive to be further followed by more Twitter users. It can also be a highly useful tool to:

  • To increase your direct sales

  • Become your customers support channel

  • Develop and retain your customer loyalty

  • Increase your brand or service awareness

  • Be alert to emerging trends

  • Keep an eye on your competitors

Following are some guidelines on how to use Twitter for your business:

Build a Profile

The first step is to build an impressive Twitter profile on your organization’s twitter account. This will provide help you boost your company’s visual impact and give your customers a direct communication channel. Also, this is a very effective way to start a conversation about your product or service and build trust with your audience.

Use Hashtags

Hashtags first started in Twitter to make it easier for users to find, follow and contribute to a conversation. Nowadays, a hashtag is the means to draw attention to and promote something. Thus, hashtags are a great means to increase the visibility of your content far and beyond your own followers. It is highly recommended if you want to draw attention to your brand or an event that you are holding for the launch or promotion of your product.

Handle Issues Through Direct Messages

Interaction with your customers is an important part of any marketing plan. Twitter provides you with an opportunity to communicate with your consumers through direct messages (DMs). Direct messaging is an effective way to handle problems and complaints. Your customers will feel an intimacy that will go a long way to develop brand loyalty.

Use Photos and GIFs

Twitter has the facility of adding 4 photos at a time to your post. Adding photos and GIFs with your tweets is a great way to develop the appeal of your posts and engage your followers to keep their interest in your brand or service.

Live Tweets

Live tweets are quite an effective way to get a topic trending on Twitter. In order to promote a brand or increase sales, companies often throw events and at such events, guests are encouraged to live tweet the event. To successfully promote their brand through live tweets, companies usually create their own hashtags to use and share with the invitee list so that it is easier for others to follow. This is a great way to build awareness and promote your brand to a wide audience.

Participate in Twitter Chats

Hosting Twitter chats is another way to engage followers and get a topic trending. These chats are scheduled conversations around a specific hashtag and make it easy for brands to engage with their target audience. Brands can either ask targeted questions to get insight on their audience or provide answers to the community.

Locate and Interact With Influencers

Influencers are people who have built their reputation because of their knowledge and expertise on a particular topic. They usually possess a large following. Therefore, it is a smart move for your business to identify and engage them. The best way to do this is to follow them, comment on their posts and retweet them. This will make them aware of your presence and interest in them. You can now follow the process by sending a direct message to them and offering them your proposal.

Place Ads on Twitter

Social use of Twitter is free but if you want to place advertisements for your brand on Twitter, they offer plenty of options to you for a fee:

  • Promoted Tweets: These tweets are the best way to increase your reach to a larger group of users far and beyond your current followers.

  • Promoted Accounts: They are designed to help brands to be discovered easily. These advertisements are displayed in a number of locations on Twitter.

  • Promoted Trends: Advertisements appear at the top of the trending topics list in the trends box on Twitter.

Follow your Competition on Twitter

Real-time intelligence on competitors is a must for any company to succeed. This has become easier than ever on social media. With a huge data available for public on Twitter, you can easily learn about your competitors’ followers and marketing strategies. By setting up a search for your competitors’ usernames you can look at the conversation they are having with their followers which will give you valuable insights into their marketing plans, both current and future.

For more information, browse Twitter’s business pages. If you need help launching your brand or business on Twitter, reach out to Ogling today!

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