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SEO STRATEGIES FOR ECOMMERCE SITES

Updated: May 31

Search Engine Optimization (SEO) refers to techniques that help your website rank higher in search engines results pages (SERPs), such as on Google, Yahoo, and Bing. Due to this, your business website becomes more visible to people who are looking for solutions that your products or services can provide. SEO requirements keep on changing, however, and it can be difficult to keep up with the latest developments. It is essential to keep your SEO knowledge up-to-date since well-optimized sites get more traffic over time and that means more leads and sales. On the other hand, websites that haven’t been optimized are difficult for consumers to find. All the hard work that it takes to set up your brand’s website goes to waste if you don’t conduct SEO for it.


A Better User Experience

Everyone wants better organic rankings and maximum visibility on search engines, but few realize that an optimal user experience is a big part of getting there. Google knows how to interpret a favorable or unfavorable user experience. Positive user experience has become an essential element to a website’s success. These days customers know what they want and if they can’t find it online, there’s going to be a problem – your company’s performance will suffer. You should pursue the following SEO strategies for your business to ensure the best user experience:


Create Unique Product Descriptions

Creating unique descriptions of your products is extremely important. It’s tempting to use a manufacturer’s description of your products since you can repeat sections of content for similar products, but to create a completely unique description for each of your products is a better strategy. This ensures that your website’s content stands-out from the crowd for consumers.


Encourage User Reviews

Always encourage your website users to post reviews on each individual product page. Many famous websites like Amazon and AliExpress execute this perfectly. You can look at any product page on Amazon.com for a great example of how to implement user reviews. Google likes to see unique, value-adding content, and with an ecommerce site, you have a key opportunity to generate free content from your user base. Moreover, you can boost sales by giving people more insight into the quality of the products you sell.


Link Between Pages Wherever Possible

Google always prefers websites with value-adding internal linking. It wants users to make the fewest amount of clicks to get to any given page on your site. You can improve this by linking each page to several other similar, relevant pages in your domain.


Establish Easy Site Navigation

This could be crucial for both attaining higher search engine rankings and improving your site’s user experience. Try to organize your business pages as intuitively as possible by separating them into easily searchable and easily understandable categories. Make your site map clear and easy to follow, and design your site in a way that directs users where to go.


Ecommerce sites may have different challenges from other websites, but with proper practices, SEO doesn’t have to be difficult for them. If you’re looking for more help with online marketing for your e-commerce site, get in touch with Ogling today!

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