Updated: May 31

In today’s digital world, there are a number of marketing strategies available for online businesses and it can be really hard to pick one that fits your needs. Before spending your budget on any strategy, it’s critical that you get to know all the marketing strategies at your disposal. SEO is considered one of the most effective marketing strategies out there. Although it takes a few months to generate proper results, it’s well worth the wait. It improves your website and online presence and both on-page and off-page tactics work together to improve rankings on search engines like Google, Bing and Yahoo.

On-page SEO includes all the changes that you can physically make to your site in order to make it rank higher in search engines e.g.

  • Content Creation

  • Page speed optimization

  • Keyword targeting and implementation

Off-page SEO, on the other hand, refers to all the strategies which don’t take place on your site in order to improve your ranking on search engines e.g.

  • Link building

  • Email marketing

  • Social media marketing

There is no doubt about it that SEO is an efficient way to market your business because it increases revenue for your company by attracting leads to your website. Let’s get into the facts of why it’s one of the best online marketing strategies out there.

Thousands of People Search in Google Every Second

Do you know that when you implement online SEO in your marketing strategy, you are essentially marketing your business to 67 thousand people every second? You make your company offerings available to an extensive user base when you use SEO to market your product or services. It gives you a higher chance of attracting interested customers and generating more revenue. Without SEO, it’s doubtful that your target audience will ever see your company website online and purchase your products.

Appear on Search Engines Organically

Although paid ads are a great way to advertise your business, almost 80% of internet users ignore paid ads that appear on search engines. This means that you have a better chance of people clicking on your site when you show up organically in an online search. Organic rankings means that your website shows up below the paid ads on the results page. You don’t have to spend money to appear on search engines organically, but you need a great SEO campaign.

Local SEO Is Amazingly Effective

SEO is something that you should add to your marketing strategy without a doubt, especially if you are a local business. After making an online search for a local business, almost 88% of the users call or visit the business that they found and chose within 24 hours. The catch is that you need to rank well in search engines for local searches to find you by implementing a great SEO marketing strategy.

Get in touch with Ogling to transform your business with a strong SEO campaign!

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