Updated: May 31
One of the latest trends in Social Media Marketing is Influencer Marketing. A social media influencer is an individual who has the power to affect the sales of an organization because of his/her authority, knowledge, position or followings on social media channels. The reason they have a powerful influence on their followers is because their opinions are valued. Celebrities, industry experts, bloggers, content creators and micro-influencers are normal people who become known for their knowledge on some specialist niche and gain social media followings amongst devotees of that niche.
More and more companies are realizing the importance of influencers in social media marketing and collaborating with them to achieve their marketing objectives. They are not only marketing tools, but rather social relationship assets that can help a brand’s campaign spread rapidly through a process known as “going viral”. Some of the biggest benefit of using social influencer in your marketing campaign are as follows.
Influencer Marketing Is Credible
Successful social influencers spend considerable time and effort in winning the trust of their followers, who then become part of a long lasting relationship with them. On their own, brands spend years to gain trust of their consumers. A huge advantage that you get by engaging a successful social influencer in your marketing strategy is that he/she will provide you a chance of leveraging an already loyal audience.
A study done by Twitter reveals that 40% of consumers have made purchases based on an influencer’s tweet. Similarly, viewers on YouTube are influenced by famous YouTubers when making a purchase. Thus, by a little effort on your part you gain a large number of potential customers for your product or service.
Influencer Marketing Allows Niche Marketing
Every company needs to reach new customers consistently for the success of their product or service in today’s highly competitive market. Social influencers are experts in their own niches. In order to enhance your products popularity, you can identify and select the most appropriate influencer for niche marketing on social media. Additionally, you can also request your influencer to share his/her followers demographics with you, which will further assist you in creating an effective, future marketing strategies. Hence, niche marketing with a social influencer can prove extremely beneficial for your brand or service.
Influencer Marketing Boosts SEO
Every website on the global social arena would like to gain great ranking on search engines. Social influencers can come handy to improve your SEO. Your social influencer can be a great source for creating quality backlinks to your website which will help in increasing traffic to your website and boost your SEO.
Influencer Marketing Provides Value
Social influencers have large followings on their social media channels because their followers believe they can derive some valuable insights from them. A study conducted by Influence Central show that 81% of buyers consider product review while purchasing a product. This has become a trendy activity among the purchasers. If an influencer reviews your product or service and shares his/her recommendations on social media, you help your potential customers in making an informed decision to purchase your product or service. This also helps develop loyalty and trust – two most important aspects of marketing strategy.
Influencer Marketing Is Not Costly
Social media influencer marketing is a less expensive method of marketing compared to TV ads or billboards, even though it is truly the most effective marketing tool. For each dollar invested in influencer marketing, brands generate $6.50 on average. Therefore, if you collaborate with a social influencer you will get to save a lot on your marketing budget; they give an excellent value for money when your aim is to connect to a targeted audience.
Influencer Marketing Generates Relevant Leads
Successful social influencers always have a niche, based on which they create their content strategy. Using social influencer in your marketing strategy can assist you in reaching your targeted audience quickly, which will drive more traffic to your website and help you gain quality leads. Using your marketing strategy you can offer something substantial to your audience like coupon codes or promotional vouchers which will help tremendously in their conversion – an important step in a successful social marketing campaign.
Influencer Marketing Helps Content Strategy
In today’s marketing scenario vast majority of marketers are using content marketing. Content marketing is a strategic marketing approach focused on creating and spreading valuable, relevant and consistent content to attract and retain targeted audience. Social influencers can help in your content strategy. They are the kings and queens of content creation pouring out piece after piece of high quality engaging material. These Influencers are constantly looking for ways to engage and increase their followings on social media. Therefore, they spend a lot of thought, effort and planning to create quality content for their social channels. As such, if you collaborate with them they will prove highly effective in helping your marketing efforts whether the campaign is about introducing a new brand or service, targeting an old product, distributing information about a sale or spreading purchase incentives. They are especially helpful when you want to get a message out to the masses quickly.
The importance of social media influencers can be gauged by the fact that they are the modern day ‘word of mouth’. When you select an appropriate influencer and leverage him or her, you not only reach out to their followers, but their followers’ network as well. With their loyal pool of followers, they can increase your brand awareness, drive traffic to your websites and help develop trust and loyalty to your product or service.
To boost your sales, utilize Ogling’s Influencer Marketing services today!